Entheonaut
Holofractale de l'hypervérité
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Bolivia Wants 'Coca' Cut From Coke
LA PAZ, Bolivia -- The Coca-Cola company has no intention of dropping the name for its trademark soft drink, despite sentiment in Bolivia that the South American nation's ""sacred leaf" be dropped from the trademark soda.
A commission of coca industry representatives advising the assembly rewriting the Andean country's constitution suggested the name change. More than 400 coca growers, traders, and politicians from Bolivia's coca-growing regions also called Wednesday for the United Nations to decriminalize the leaf in its natural form and for its image to be included in Bolivia's national seal.
Though not directly affiliated with the Bolivian government, the commission is the latest step in a national effort spearheaded by President Evo Morales to rehabilitate the image of plant known internationally as the base ingredient of cocaine.
Officials at Atlanta-based Coke released a statement yesterday saying their trademark is "the most valuable and recognized brand in the world" and is protected under Bolivian law.
Coca-Cola dropped cocaine from its ingredients a century ago, although the soda maker's secret formula still calls for a cocaine-free coca extract produced by the New Jersey-based Stepan Chemical. The company imports about 55 tons of coca leaves each year from Peru, according to the Peruvian state-run coca company Enaco.
(source: http://www.wsbtv.com/news/11267281/detail.html)
LA PAZ, Bolivia -- The Coca-Cola company has no intention of dropping the name for its trademark soft drink, despite sentiment in Bolivia that the South American nation's ""sacred leaf" be dropped from the trademark soda.
A commission of coca industry representatives advising the assembly rewriting the Andean country's constitution suggested the name change. More than 400 coca growers, traders, and politicians from Bolivia's coca-growing regions also called Wednesday for the United Nations to decriminalize the leaf in its natural form and for its image to be included in Bolivia's national seal.
Though not directly affiliated with the Bolivian government, the commission is the latest step in a national effort spearheaded by President Evo Morales to rehabilitate the image of plant known internationally as the base ingredient of cocaine.
Officials at Atlanta-based Coke released a statement yesterday saying their trademark is "the most valuable and recognized brand in the world" and is protected under Bolivian law.
Coca-Cola dropped cocaine from its ingredients a century ago, although the soda maker's secret formula still calls for a cocaine-free coca extract produced by the New Jersey-based Stepan Chemical. The company imports about 55 tons of coca leaves each year from Peru, according to the Peruvian state-run coca company Enaco.
(source: http://www.wsbtv.com/news/11267281/detail.html)
