Marketing, subliminal power of belief

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This should be of interest to anyone who is curious as to how logos and advertising can affect behavior..

http://www.physorg.com/news125073871.html

" In work to be published in the April issue of the Journal of Consumer Research, Professors Gavan Fitzsimons and Tanya Chartrand of Duke, and Gráinne Fitzsimons of Waterloo, found that even the briefest exposure to well-known brands can cause people to behave in ways that mirror those brands’ traits." For example being exposed to the Mac logo makes people feel they are more creative.

Would be interesting to see how they conducted these studies..

 

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Would be interesting to see how they conducted these studies..

This is how:
http://faculty.fuqua.duke.edu/~gavan/GJF_articles/brand_exposure_JCR_inpress.pdf